At Castle View Retirement Living, we are dedicated to fostering an environment where age is celebrated, and limitations are challenged.
We are thrilled to support the ‘Age Without Limits’ campaign, an initiative by the Centre for Ageing Better aimed at transforming societal perceptions of ageing and combating ageism.
Ageism is a pervasive issue, often unnoticed, yet deeply ingrained in various facets of society—from media portrayals to workplace dynamics. The ‘Age Without Limits’ campaign seeks to address these prejudices by:
By supporting this campaign, we align with a movement that envisions a society where everyone can age with dignity, free from limiting stereotypes.
In partnership with the ‘Age Without Limits’ campaign, Castle View Retirement Living pledges to:
We invite our homeowners, their families, and the broader community to join us in supporting the ‘Age Without Limits’ campaign.
Together, we can create a society that values and respects individuals of all ages, ensuring that ageing is seen as a journey of continued growth, opportunity, and joy.
For more information about the campaign and how you can get involved, please visit the Age Without Limits website, or contact our team if you would like to support locally.
Ageism is one of the most widespread, yet least recognised forms of discrimination in our society. It’s so ingrained in everyday life that many people—especially older adults—accept it as normal. From casual remarks in conversation to stereotypes reinforced in the media, workplace biases, and even jokes shared in cafes and online, ageism is all around us.
While it’s often brushed off as harmless, research shows that these attitudes have real and damaging consequences.
Ageist beliefs influence:
What’s more, these ideas don’t just affect how others see older people—they can shape how older adults see themselves. When negative stereotypes about ageing are repeated enough, they can become self-fulfilling. Many people begin to doubt their own abilities, avoid social situations, reduce physical activity, or ignore health concerns—all because they’ve internalised the message that getting older means being less capable or less valuable.
But it doesn’t have to be this way. Yes, ageing comes with challenges, but being treated differently or unfairly because of your age should never be one of them. That’s why campaigns like Age Without Limits are essential—to change perceptions, challenge outdated attitudes, and create a world where getting older is seen as a time of opportunity, growth, and continued contribution.
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Nicky King
Later Life Advisor
Nicky
As our Later Life Advisor, my job is to help support you as you consider your later life living options’ Please drop me a line and I’ll come straight back to you.